Provocative? Vulgar? Creative? Pornographic? Brilliant?
Which word comes to mind when you first saw the above pictures?
First, let me give you guys a little background information. These pictures are a few of the many American Apparel ads, and yes, as the name suggests, they are just selling clothes
American Apparel is the largest clothings manufacturer in the US. Selling affordable, basic cotton knitwear items, they have expanded to have around 185 stores worldwide. The company is known for a number of policies including promoting immigrant rights and labor policies the company dubs 'sweatshop' free.
However, their provocative and sexual advertisements have also been subjected to harsh criticism and disapproval from the public. Many find that the sexual tone of American Apparels' advertising campaign is offensive and explicit, some even going on accuse the ads of bordering on pornography.
But despite the detractors, American Apparel has also been lauded for their creativity and honesty, especially since they insist that all the photos taken are not digitally enhanced or airbrushed, and their models are often staff working in American Apparel, photographed with all their blemishes and imperfections.
But like all other things, this is subjective, and everyone is entitled to their own opinions. The poster does not need to literally exclaim 'YES I"M SELLING SEX!" We as humans can use our perception and see the innuendoes or symbolisms behind each picture and either take these nonverbal cues as tasteless display of sexual imagery, or an ingenius marketing strategy.
Personally, I feel that although the ads are very sexually charged and provocative, I can't help but admire them for their creativity and uniqueness. The ads served their purpose, which was to make people sit up, take notice, and ultimately, look at the clothes they were advertising. Controversial as it might be, it worked.
What do you think?